A long time ago in a galaxy far, far away, I dropped out of high school to become an apprentice carpenter, building housing commission homes in lovely Doonside, on the dark outer rim of the Sydney galaxy.
With my new found building talents, my older and wiser brother Steve, who had just rented an office in Crows Nest for his graphic design business, talked me into building a darkroom for his new studio.
Big bro then talked me into staying inside the darkroom making bromides. Some where along the line, I swapped digging trenches in Doonside, to spending my days in a dark room in Crows Nest. He also taught me the basics of finished art.
So with my new found art studio talents I got a gig as a dark room boy and studio junior at Ogilvy & Mather, a big ad agency in Sydney, and I didn’t even need to build the dark room.
In the many years since, I have spent time as a Finished Artist, Studio Manager, Typographer, Head of Art, Art Director, Creative Director and run my own consultancy since 2004.
I have been lucky enough to work alongside a number of absolute legends of the ad industry holding senior creative positions at some of Australia’s most successful ad agencies (…Ogilvy & Mather; Saatchi & Saatchi [Syd+London]; The Ball Partnership; EURO RSCG; The Campaign Palace), and picked up a few tips and awards along the way.
I’m now living a blissfully happy existence on the mid north coast freelancing as a designer, photographer and videographer, or indeed any of the options mentioned above.
I’ll be on the mower if you need me.
…just showing off now, but here are some lovely words from some lovely people…
Nicole Rogerson [CEO – Autism Awareness Australia]
Working with Pete is not like working with any other third party or agency – he becomes a part of your team, working well with everyone and producing quality work time and time again.
Katrina Jackson [Manager – Marketing and Communications]
Jose Bello [Director/Operation Manager – Soccajoeys Foundation]
Art Phillips [Art Phillips Music Design / 101 Music]
Pete is so incredibly easy to work with. Every project delivered on time and to budget, which as a client is invaluable.
His work for our Surfers Healing Australia video was so impressive that he’s been recognised with several national and international awards.. you can’t ask for much more than that!
Elizabeth Sarian [Autism Awareness Australia]
Before he moved on to bigger and better things this article covered some of our award winning work.